Let’s get real for a minute. In today’s market, offering financing isn’t just a nice-to-have—it’s make-or-break for closing jobs.
We’ve all been there:
- A customer loves your quote, but that sticker shock hits
- They say they’ll “think about it” and ghost you
- Your pipeline looks full, but your close rate is dragging
Financing changes the game. It transforms those “maybe later” conversations into signed contracts. And trust us—after talking to hundreds of HVAC and plumbing contractors, we can tell you this: the right financing partner can be the difference between a thriving business and one that’s constantly chasing leads.
Why Offering Financing Matters More Than Ever
Before we dive into the top hvac and plumbing financing companies, let’s get clear on why this matters:
- Higher Close Rates: When customers can spread payments out, they’re more likely to say yes.
- Increased Job Size: Financing often allows customers to say yes to the higher-ticket option.
- Less Price Resistance: You shift the conversation from “total cost” to “monthly investment.”
- Faster Decisions: When people know financing is an option, they don’t delay as much.
- Competitive Edge: If your competitors aren’t offering financing, you just became the easier choice.
Bottom line: If you’re not actively promoting financing, you’re likely losing jobs to those who are.
So we did what we always do—we went straight to the source. We asked our Facebook group: “Who are your go-to companies for financing HVAC or plumbing customers?” The responses were gold. No corporate marketing spin, just real contractors sharing what actually works.
🚨 Disclaimer: We’re not financial advisors. We’re just translating real-world wisdom from contractors in the trenches every single day.
1. GoodLeap: The New Heavyweight Champion ★★★★☆
GoodLeap has been making serious waves in the home improvement financing space—and the contractors in our group are taking notice. Known for their fast processing and energy-efficiency focus, they’ve become a go-to choice for contractors who don’t have time to wait around.
They’ve also made big investments in user experience. Their app is one of the best in the game, giving field techs the ability to get approvals while still in the customer’s driveway. That real-time ability turns interest into action — no callbacks, no second-guessing, just signed jobs.
✅ What Contractors Love:
- Lightning-Fast Approvals: Most contractors report approval times under 10 minutes. Speed = more signed deals.
- Flexible Credit Requirements: Holistic credit review means more customers get approved.
- Green Energy Friendly: Especially useful for solar, heat pumps, and high-efficiency systems.
Pro Tip: Even if you’re not a tech wizard, you’ll figure out GoodLeap’s interface in about 10 minutes.
The Bottom Line: GoodLeap is a standout for tech-savvy contractors who want frictionless financing with competitive terms.
2. Synchrony: The Veteran Player ★★★★☆
Synchrony is a tried-and-true name in consumer financing. Think of it as the solid work truck that always gets the job done. What it lacks in flash, it makes up for in reliability. Customers recognize the name, and that trust factor goes a long way during the buying process.
Synchrony offers a wide range of programs to meet different needs — from short-term no-interest promos to longer-term, low-APR options. If your business thrives on repeatable systems and scalable offers, Synchrony’s structure can help keep your sales team focused and your customers comfortable.
✅ What Contractors Love:
- Broad Credit Spectrum: Works well for a wide range of credit types.
- Instant Decisioning: Quick approvals keep your sales momentum going.
- Flexible Programs: Options for small repairs or full system replacements.
The Bottom Line: Synchrony’s broad reach and brand trust make it ideal for companies that value consistency and flexibility.
3. Service Finance: The Specialist’s Choice ★★★★☆
Service Finance feels like it was built with HVAC and plumbing in mind. It’s the financing partner that “gets” contractors. With dozens of tailored programs, they allow you to match the right product with the right homeowner — which makes it easier to get a “yes.”
Contractors appreciate their understanding of industry seasonality and how quickly cash flow can make or break a business. Their team is known for being responsive and hands-on, especially when you need help customizing an offer on the fly.
✅ Why Contractors Dig It:
- Industry-Specific Programs: They understand the job.
- Low-Rate Options: Competitive rates make financing attractive.
- Clean Portal + Solid Support: Not flashy, but functional and dependable.
The Bottom Line: Flexible and contractor-focused, Service Finance is a go-to for anyone working across a wide range of customer budgets.
4. GreenSky: The Marketplace Innovator ★★★☆☆
GreenSky’s marketplace model connects you with multiple lending partners, offering flexibility and speed. It’s more like a tech platform than a traditional lender, which can be a major advantage if you want quick decisions and a modern user experience.
They’ve earned a reputation for speed and ease, which can keep deals alive that might otherwise stall. However, that same marketplace model can result in a wide range of terms, so contractors need to be extra diligent about knowing exactly what their customers are signing up for.
✅ What’s Working:
- Fast Credit Decisions: Quick turnaround is great for in-home sales.
- Mobile-Friendly Platform: Clean interface, fast onboarding.
- Promotional Offers: Great 0% intro rate options.
🚨 Watch Out For:
- Rates can vary. Make sure you and your customers understand the fine print.
The Bottom Line: Convenient and fast, but clarity on terms is key to customer satisfaction.
5. Wells Fargo: The Traditional Powerhouse ★★★☆☆
Wells Fargo’s Home Projects credit card program has been around for a while—and it’s still widely used. For contractors serving homeowners who prefer established, brick-and-mortar banks, Wells Fargo brings name-brand comfort and a broad suite of lending tools.
Their support team also provides some strong onboarding and co-branded marketing materials to help promote financing options clearly. However, slower approval processes and less flexibility mean it’s not for every contractor — especially those who want to move fast in the field.
✅ What Contractors Like:
- Established Brand: Customers feel more secure.
- Multiple Loan Types: Personal loans, credit lines, and more.
- Training + Support: Comes with marketing tools and support resources.
🚨 Caution:
- Application process is a bit slower.
- Less flexibility than newer fintech competitors.
The Bottom Line: Great for traditional customers who want a familiar name—but not the best choice for quick, tech-driven processes.
Bonus Mentions & Quick Hits
We couldn’t wrap this up without giving props to a few more contractor-approved options:
- Hearth: Great for smaller jobs and simple installs
- FTL Finance: HVAC-specific, easy to use
- GreenSky through ServiceTitan: Smooth if you’re already in the ST ecosystem
- Enhancify: Slick platform, newer to the scene but showing promise
- Wisetack: Especially good for low-ticket financing
Your Financing Game Plan
✅ Don’t Put All Your Eggs in One Basket:
Relying on a single financing provider is risky. Platforms change policies, raise rates, or tighten approval criteria with little notice. That’s why top contractors keep 2–3 solid options in rotation. If one doesn’t work for a customer, you’ve got a backup that might.
✅ Train Your Team:
Financing should be second nature to your sales and service teams. That means no fumbling through paperwork or mumbling through explanations. Your team needs to confidently present financing as a helpful, normal part of the buying process — not an awkward afterthought. Roleplay it. Make it muscle memory.
✅ Promote It Loudly:
Financing should be visible on your website, mentioned in your ads, and discussed at the kitchen table. If customers don’t know it’s an option, they assume it’s not. Put monthly payment examples next to total prices. Make it part of your pitch, not a “just in case.”
Because a $12,000 install sounds scary—until you say it’s $132/month. Suddenly, it feels doable. That emotional shift is everything.
✅ Go Beyond the Basics:
- Add a financing calculator to your website
- Build a “Financing Options” page with clear comparisons
- Mention pre-qualification in your sales scripts
- Create a short video walking customers through how easy financing is
✅ Test, Track, and Optimize:
Every market is different. Keep tabs on which financing options are getting approved, which are leading to higher close rates, and which are stalling. Treat financing like a marketing tool — one that can be measured, improved, and scaled.
Your Move, Contractors
If you’re serious about closing more jobs, offering financing is just one piece of the puzzle. How you present those options online, in ads, and in the home makes all the difference.
Here are a few high-impact actions you can take this week:
- Review your website—does it clearly promote financing with real examples?
- Create a one-pager for your techs to explain financing in the field
- Add financing messaging to your paid ads and email campaigns
- Start tracking which financing partner converts best
Need help executing any of this? Book a call with us! We’ll help you turn your financing options into a strategic growth lever that gets more leads, closes bigger jobs, and builds trust with your customers.
